Barry Russell

Sales & Business Development Director

The new kid on the block. Barry is also a ‘sales guy’, but can’t compete with John for his title.

Barry joined GSM in 2021 with an agenda of growth and innovation to sit on the strong foundations of GSM’s customer & partner relationship ethos.

Barry and John were colleagues in J&J for over a decade and forged a strong personal and professional bond.

Deploying prior R&D experience with Boston Scientific with a decade of commercial leadership with J&J, Barry founded Medical Device Start-Up Business neoSurgical in 2008. neoSurgical operated in the Laparoscopic/MIS space. Its marque product neoClose* is a global pioneer in Laparoscopic Absorbable Port Closure. Now scaled up commercially in the USA and recently acquired. (Sharp Fluidics Inc.)

Barry has operated a consultancy business, OvOMED Partners, where he has supported medical businesses in General Management, Strategic Planning, M&A, Start-Up support & advisory. He has experience across a multitude of medical business segments & regions.

Delighted to be at the Sales & Business Development wheelhouse, Barry has a passion for creating a culture of innovation and building trusting relationships for the delivery of great customer solutions.